Not all data is equally sensitive, yet many Microsoft 365 environments treat every file and app the same. Blanket multi-factor authentication creates fatigue, and security signals get ignored. That’s where authentication contexts come in. They let you apply stricter Conditional Access controls only to high-value resources—like finance or HR data—while keeping everyday workflows smooth. With granular protection, MFA fatigue drops, security becomes meaningful again, and your most critical data stays safe without slowing down the organization.